We help startups & small businesses with
Websites, content, and all the tech questions in between.
Hey, I’m Madeline—I help professionals and small business owners simplify their websites, content, and tech, drawing on corporate experience and degrees in English and Design—so you can focus on what you love and get reliable support with the stuff you don’t.
Support for your small business, made simple.
Sound familiar?
You’ve been meaning to get a website, but between work, family, and life, it always falls to the bottom of the list.
You want to put yourself out there on social media, but you need help with ideas and the accountability to actually follow through.
Your tech stack feels overwhelming—schedulers, email, automations, all the moving pieces you’re supposed to magically figure out.
You just need capable, reliable support—websites, content, design, and all the tech in between—at a reasonable, flexible price.
Why Sheridan Design?
Holistic support across websites, design, copy, social, and all the tech in between.
Expertise backed by degrees in English and design, plus corporate experience with startups, nonprofits, and enterprise companies.
1:1 support for whatever you need from quick questions to big projects.
Simple hourly pricing available for every project so you only pay for what you actually need.
What I can help you with
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Clean, modern websites that make your business look professional and guide visitors to take action.
Examples: Single-page sites, Squarespace builds, ongoing updates & maintenance.
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Custom visuals to make your brand consistent and polished across every touchpoint.
Examples: Logos, social media templates, flyers, business cards.
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Get help setting up your platforms, creating a plan, and staying accountable to post consistently.
Examples: Scheduling tools, content calendars, reminders to post.
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Make your tools work together (without the overwhelm) and streamline how you run your business.
Examples: Scheduler setup, website integrations, automations, account clean-up.
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Clear, compelling content that connect with your audience and make your business shine.
Examples: Website copy, email templates, digital freebies.
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Big-picture guidance to help your business grow with clarity and confidence.
Examples: Marketing plans, audience insights, brand positioning, workflow recommendations.
Hey, I’m Madeline.
I’m a Chicago-native turned Boston local, and I get it—running a business comes with a never-ending list of marketing and tech tasks that always seem to fall to the bottom.
With a Master’s in Information Design & Strategy from Northwestern and an English degree from Cornell, I bring together strategy, design, and copywriting to help small business owners show up professionally and run their business with less stress.
Over the past six years, I’ve worked with startups, nonprofits, enterprise companies, and small businesses to create websites, design graphics, refine messaging, streamline tech tools, build workflows, and more. And if there’s one thing I’ve learned, it’s that most business owners don’t need complicated solutions—they just need clear, reliable support that gets things done.
So whether it’s a website, social media setup, tech cleanup, or content that actually connects, I’m here to help—no agency drama, no DIY disasters, just smart, approachable support you can trust.
Recent Projects
“Time went so quickly and Madeline was so efficient! The way Madeline made things so easy and “doable” for me was amazing. I am not at all tech savvy and Madeline made things very reasonable and actually fun.”
— Angela Thomas-Santos, owner at Holistic Heart of Healing
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“I am so grateful for the work Madeline/Sheridan Design Co. put into my website and branding. I feel considerably more confident sharing my site with collaborating professionals and prospective clients now. Everything is clear, easy to find, and really reflects who I am and what I do.”
— Caroline Arnold, owner at Caroline Arnold Nutrition
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Frequently Asked Questions
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Nope! That’s what our call is for. We’ll talk through your goals, what’s been holding you back, and I’ll recommend the best next steps.
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You’ll get a clear quote for your specific project on our first intro call—no waiting for a follow-up email. Most of our clients opt for hourly pricing, but we’re happy to work with you to find the option that works best for your needs.
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Websites, design, copywriting, social media support, tech setup, and more. If it helps your business look better, run smoother, or feel less overwhelming, I can probably help.
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If the work is in your accounts (like email or scheduling tools), we’ll hop on Zoom together so you can see exactly what’s happening and stay in control of your own accounts. If it’s design or copy, I’ll handle it async and share drafts for your review.
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You can start as small as you’d like with as few hours as you need! We’ll figure out what makes sense for your business today, and you can always add more later as you grow.
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It depends on what we’re working on and how quickly you want to move.
A quick tech setup or small design project might take just a few days, while a website usually takes a couple of weeks. I’ll always share a clear timeline up front, and we can move as fast or as slow as your schedule allows.
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Nope! A single-page site is often the best fit for many small businesses, but I also design multi-page sites when it makes sense for your goals.
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Yes—I offer custom branding support like logos, social media templates, flyers, and more to keep your business looking professional and consistent.
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I don’t post for you, but I’ll help set up your platforms, create templates, build a posting plan, and keep you accountable with reminders and strategy support.
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Yes—all hours are flexible. You can split them between website design, tech help, social media, copywriting, or whatever else comes up.
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I can usually work with whatever tools you’re already using—or recommend options to make things easier. Design projects can be done in Canva or Illustrator, websites are often built in Squarespace (though I can work in most platforms), and for systems/tech support I’m comfortable with both modern and older tools. If I haven’t used it before, I can probably figure it out with you.
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Yes! If you’d like help keeping your website, systems, or marketing up to date, I offer ongoing support. We can set up a retainer or monthly plan that gives you consistent help at a discounted rate, or you can continue with flexible project-based work—it’s completely up to you.
Contact Us
Interested in working together? Fill out the form and you’ll get an email from me with a link to schedule your intro call. We can’t wait to hear from you!
On our call, we’ll cover:
Your business goals and what kind of support will help you most right now
A walkthrough of how I can help (websites, design, social, tech, copy, and more)
A clear project plan and quote—no waiting around for follow-up emails
It’s simple, low-pressure, and designed to give you clarity about your next steps.
Prefer to reach out over email? hello@sheridandesign.co